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'The Office' Actor Rainn Wilson Builds a Site for Life's Biggest Questions

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Actor Rainn Wilson, who plays Dwight on popular sitcom The Office, sits down with Behind the Brand host Bryan Elliott to discuss his new role as an entrepreneur. Wilson is the co-founder of, a social networking site for people interested in debating life's big questions. Users post their deepest philosophical quandaries -- Is there a God? Do we have souls? -- and then discuss them with others on the site. Creating a platform for interaction rather than a traditional content site allows users to define the content, Wilson says, and enables SoulPancake to be more malleable as a business.

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Bryan Elliott is CEO of The GoodBrain Digital Studios and a Southern California native with 15 years' experience in brand marketing and production in industries including action sports, entertainment and movies, and digital tech.

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