'The Office' Actor Rainn Wilson Builds a Site for Life's Biggest Questions
Actor Rainn Wilson, who plays Dwight on popular sitcom The Office, sits down with Behind the Brand host Bryan Elliott to discuss his new role as an entrepreneur. Wilson is the co-founder of SoulPancake.com, a social networking site for people interested in debating life's big questions. Users post their deepest philosophical quandaries -- Is there a God? Do we have souls? -- and then discuss them with others on the site. Creating a platform for interaction rather than a traditional content site allows users to define the content, Wilson says, and enables SoulPancake to be more malleable as a business.