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Tony Hawk on the Importance of Constantly Evolving

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Tony Hawk began his career as a professional skateboarder in the 1980s. Over time, he evolved that passion for skateboarding into a diversified sports empire that includes a clothing line, video game series and production company. The secret to his success? "You have to continue challenging yourself, or they're going to forget about you," Hawk says in an interview with Behind the Brand host Bryan Elliott. He always focused on his next step and learning as much as he could. He tells other entrepreneurs to learn every aspect of their businesses, from bookkeeping to marketing, to gain a solid foundation to build on.

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Bryan Elliott is CEO of The GoodBrain Digital Studios and a Southern California native with 15 years' experience in brand marketing and production in industries including action sports, entertainment and movies, and digital tech.

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