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Business Unusual

Mike Rowe From 'Dirty Jobs': Don't Follow Your Passion, Live It

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Business Unusual

Creativity has rebooted business. Discover how through this ongoing series featuring unique products, services and technologies, as well as the personalities who have turned their dreams into our realities.

Being an entrepreneur can be liberating. You set your own hours. You call the shots. You take a passion and create something from it.

For actor Mike Rowe, the seed for being an entrepreneur was planted early in his life by his grandfather who was a handy and hardworking man. Best known for creating and hosting the TV show Dirty Jobs on the Discovery Channel, Rowe has blazed his own path in business -- no matter the risk or uncertainty of it. And that's the way he likes it.

Behind the Brand host Bryan Elliott speaks with Rowe about what it takes to set out on your own, and how he is trying to ignite the job market by shining a spotlight on passionate entrepreneurs.

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Bryan Elliott is CEO of The GoodBrain Digital Studios and a Southern California native with 15 years' experience in brand marketing and production in industries including action sports, entertainment and movies, and digital tech.