When pitching your statup's product or service to a potential client, there could be any number of things that can hold up the sale. Is the price right? What about the timing? Have you done everything 100 percent right?

But there's really only one factor that can make or break a big sale: certainty. If the client is uncertain, you have to do whatever it takes to push the client off the fence and lock up the sale.

In this video, sales expert Grant Cardone talks about how business owners can erase uncertainty and close more sales.

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