When thinking about search engine optimization (SEO), sometimes individuals focus too much time on optimizing for Google. Major search engines simply aren't your only source for getting discovered online and driving traffic to your site.

Hello, alternative sources of search. From sites like Yelp and reddit, or social-media sites like LinkedIn or even Apple's iTunes, every platform is a chance for you to increase your site's visibility and drive people to your content, products and services. 

In this video, we chat with the founder of Seattle-based online marketing and SEO firm Moz. Fishkin talks about the importance of experimenting and finding where your content will resonate the most with readers. Your results will depend on your industry and the type of content you produce.

"This is a practice that markerters need to invest in if they're going to be good at," Fishkin says.

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Related Book: Ultimate Guide to Optimizing Your Website