The 3 Critical Elements to Selling Online Like a Pro

Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.

As sales expert Perry Marshall puts it, there are three steps to selling anything: Traffic, conversion, and economics. These are the "cornerstones" of sales and marketing, he says.

"You get the traffic, you convert the traffic, you sell the traffic, then you take your money and you reinvest it in more traffic," says Marshall, author of 80/20 Sales and Marketing (Entrepreneur Press). "If you can make the process profitable then it goes around and around and your company grows bigger."

The most important element of the process is the economics, Marshall says. Can you reach your customers affordably? Could they be willing to give you even more money than they already give you now? 

In this video, Marshall explains.


One Way to Turn Customers Into Raging Fans: Be Controversial

Finding Customers Fast and the 80/20 Rule of Sales

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

The 80/20 Rule and How to Supercharge Your Sales and Marketing



View Comments (0)