One of my favorite quotes is Theodore Roosevelt’s famous 'man in the arena' speech which seems written with entrepreneurs in mind. It goes a little like this:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

The man in the arena knows the importance of getting out of his comfort zone and seeking what's unsettling and uncertain. He understands that without that risk, there can be: 

1. No reward.  Comfort zones are like the “friend zone” – nothing really good ever happens there.

2No innovation. Comfort zones embrace the status quo and stifle new ideas, technology and philosophy. 

3No growth. Those who don't move forward actually move backwards because others are leaving them in their dust.

With that, I'd like to personally invite you to join us for a new experiment: Our new original web series called Looks Easy. It’s not what you’re used to getting from Entrepreneur Magazine in print or online. We're taking a risk on a series that's less about talking heads and more about taking action -- what entrepreneurs do every day. 

In this first of many videos to come, I place myself in the arena. I bull ride as a metaphor for the risktaking all business owners need to succeed. Entrepreneurs, the greats especially, make success look easy. But in reality, great results require hard work -- and getting your hands dirty.

The series is my tribute to those who know all about getting into the trenches. It’s also my challenge to those stuck in their comfort zones: You can always be more vulnerable and more courageous.

See you in the arena. I hope you enjoy the show.