On the way to success, a comprehensive strategy is key, and one of the first things on a savvy CEO's list is building a marketing plan.
The plan should focus on the coming year and the specific campaigns you hope to roll out. Be aware that things can change quickly, but remember, having a plan that needs to be revised will serve you far better than not having a plan at all. But make sure it stays private – it's imperative to keep your ideas out of the hands of competitors.
Take the annual writing of a marketing plan as an opportunity to share your vision of the company with your employees. It will give them a context of the company's progress and in turn will give them an added investment. Input from your team is crucial and having a plan to refer back to can be invaluable for a new employee looking for ways make an impact.
And ultimately, reviewing your marketing plans will allow you to reflect on your big picture goals and chart your company's growth.
For more advice watch the video above.
Related: How to Create a Marketing Plan