Entrepreneurs need to market their startups. One way to do that is by blogging. But not every business owner knows what a great blog post looks and reads like -- one that will be read and shared online.

Thankfully, online marketing expert Neil Patel knows. In this video, Patel explains the three must-have elements of any blog post:

1. An engaging headline. (Copyblogger has some helpful tips for headline writing, Patel says.)
2. Write in a conversational tone.
3. Use sub-headlines to give your post structure that's easy for readers to navigate.

For more on why these elements are so important, watch the video above.

Related:

8 Must-Have Ingredients of a Successful Blog Post

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