KEYNOTE SPEAKER

Get Your Business in the Game: Interactive Strategies for Increasing Customer Engagement

Learn how to build interactive, viral and engaging experiences that will activate your customer connections online and offline—all through the revolutionary power of gamification. Game-based thinking to incentivize and reward customers is transforming industries from retail to hospitality and healthcare to education, but it's not just for big business. Discover just how to leverage game platforms and social media tools to generate unprecedented loyalty, engagement and revenues for your company in ways that have never before been possible.

Industry-expert Gabe Zichermann will show you:

• Top Gamification Trends for Small Businesses
• How to Easily Gamify Customer Interactions
• Pitfalls and Problems to Avoid
• Important Social Media and Other Tools & Techniques to Know

GABE ZICHERMANN
Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011) - where top thought leaders in this burgeoning industry gather to share knowledge and insight. Zichermann is also an author, highly rated public speaker and entrepreneur whose next book, Gamification by Design (O'Reilly, 2011) looks at the technical and architectural considerations for designing engagement using game concepts. His book Game-Based Marketing (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is also a board member of StartOut.org, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. For more information about Gabe and gamification, visit the Gamification Blog at http://gamification.co.

LUNCHEON PANEL ON EMERGING BUSINESS TOPICS AND TRENDS

Discover straight from a panel of business experts and Miami entrepreneurs the very latest ideas for skyrocketing your business sales and success. Moderated by Amy Cosper, Entrepreneur's editor-in-chief, this luncheon session will ignite a hands-on discussion about the latest trends in social media and marketing, business-building techniques, and strategies for identifying marketplace changes and adapting your business accordingly. Join us to get an in-depth understanding of the news, trends and topics affecting your business as well as a look at what's working (and what's not) for successful Miami entrepreneurs today.

SEMINAR LEADERS AND TOPICS

Rethinking Unpopular - Five Strategies for Branding Success

When you mention the world's most successful brands, one thing happens immediately (and without fail): Fans and critics crawl out of the woodwork, each with deft speed. A company's branding isn't something that belongs in the middle of the road—it should be built in order to attract both your target demographic and draw the ire and indifference of those who will never be fans of who you are and what you do. Join Erika Napoletano for an entertaining yet in-your-face look at:

• Personality: Say what you mean and mean what you say—honesty is currency in today's business culture (and always has been).
• Approachability: Establishing a dialogue with your audience is key—so how do you get them to join the conversation?
• Sharability: How can your brand leverage those who love you?
• Scalability: If you brand it, promote it and build it, you'll eventually have to scale it. Here's how to avoid branding the pitfalls that come with growth.
• Profitability: We have to make money? Sure—how to create a profitable brand and one that escapes the confines of commoditization. Stand out, earn more and work smarter.

Erika Napoletano — Digital Strategist, Author and Entrepreneur Columnist
Erika Napoletano is the Head Redhead at RHW Media LLC, a Denver-based online strategies consultancy. Her blog, RedheadWriting, is a bastion for "unpopular thoughts and blunt advice—delivered" and consistently strives to say what others won't and don't (but should) about marketing, social media, business integrity and life in general. Her column in Entrepreneur magazine debuted in June of this year, coinciding with the announcement of her first two book deals (both to be released in early 2012).

Small But Social: How Small Businesses Can Win With Social Media Marketing

Social media marketing isn't just the latest, greatest fad, it's a powerful mechanism to cultivate customer relationships that drive business. In this talk, expert Jason Falls will help you understand:

• The philosophies that drive strong social media marketing efforts
• How to approach social media marketing strategically
• What management approaches help make social media marketing feasible for small businesses
• What tools exist to help drive solid marketing strategies to move the needle for small businesses
• How to measure and account for the time and money invested in social media marketing

Jason Falls — Social Media Marketing Consultant, Thought Leader and Author
Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology.

What Your CPA Isn't Telling You

CPA Mark Kohler shares top tax deductions for small-business owners, scams to avoid and tips for structuring your business to protect against lawsuits. He'll also cover a number of additional tax and legal topics, such as:

• How to select the proper entity for your business without getting pressured to buy
• What to know to avoid scams when structuring your business
• Ways to implement the hottest tax strategies for business owners
• Choosing the best health care strategy to save money and taxes
• Using the proper procedure to put family members on payroll to save taxes legitimately
• How to self-direct YOUR retirement plan in business deals

Mark Kohler - Attorney, CPA and Entrepreneur
Mark J. Kohler is an attorney, certified public accountant, entrepreneur and author of What Your CPA Isn't Telling You—Life-Changing Tax Strategies (Entrepreneur Press) and Lawyers are Liars—The Truth About Protecting Our Assets. Mark's principal career has been as a partner in the accounting firms Kohler & Eyre CPAs, LLP; NumberWon Accountants, LLP; and the law firm Kyler, Kohler, Ostermiller, & Sorensen, LLP, where he specializes in the areas of business, estate and tax planning.

Book Yourself Solid

Learn how to make your sales conversations successful by earning client trust before making an offer. Michael Port will show you how to build a solid foundation with potential clients to earn their business and trust in a simple, four-part formula to create a complete, repetitive, and self-perpetuating sales system for your business. You'll learn how to:

You'll learn how to:

• Have a red velvet rope policy so you work only with ideal clients
• Understand why people buy what you're selling so you know exactly to whom you are selling and what they want to invest in
• Develop a personal brand identity so you decide how you're known in the world
• Talk about what you do without sounding confusing or bland, or like everybody else, and without ever using an elevator speech

Michael Port - Business Author, Professional Speaker and Entrepreneur
Michael Port is the New York Times bestselling author of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto. He is also the creator of the 4-Part Sales Formula for simple selling to book business.

Beginner's Guide to SEO

Are you trying to get more traffic to your website from Google, Yahoo and Bing? This session will teach you everything you need to do to rank on page 1 of the major search engines. From optimizing your code to building links, this seminar is a comprehensive guide to search engine optimization.

Neil Patel - Internet Marketing Expert and Top 100 Blogger
Neil Patel is the co-founder of two Internet companies: Crazy Egg and KISSmetrics. Through these two companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal.

Pitch The Editors

In addition to the day's seminars, speakers and networking events, Winning Strategies for Business offers a one-of-a-kind opportunity to pitch your business to Entrepreneur's editors. Tell them why your business should be featured in Entrepreneur magazine or on Entrepreneur.com for the chance to generate the kind of attention that can increase your sales, multiply your customer base and get national recognition for your business.

• Download Pitch Guidelines Here