📺 Stream EntrepreneurTV for Free 📺

Why This Franchisee Became an Advocate for Transgender Job Seekers El Pollo Loco franchisee Michaela Mendelsohn is helping transgender employees build a successful future.

By Jason Daley

entrepreneur daily

This story appears in the April 2017 issue of Entrepreneur. Subscribe »

AFUproductions.com
Franchisee Michaela Mendelsohn founded TransCanWork.org.

When Michaela Mendelsohn began her gender transition in 2006, she had advantages most trans people don't. As CEO of Los Angeles-based Pollo West Corp., one of the largest franchisees of El Pollo Loco, a chicken brand based in Southern California and the Southwest, she was able to disappear for a year. She worked from home with a small group of close colleagues while she underwent hormone therapy and surgeries. When she finally told her story at a Christmas party for her 600 employees and family, a female manager stood up and yelled, "You go, girl!" Afterward, Mendelsohn spent hours receiving hugs from friends.

Related: A Macaron Franchise is Growing -- and it Has Malls to Thank

But it took six years for her to truly appreciate how fortunate she'd been to transition as the boss. In 2012, one of her managers hired a trans employee named Kristy Ramirez. At her prior fast-food job, Ramirez had been forced to use the men's room, where a customer molested her. When she was eventually allowed to use the women's room, a customer walked in on her and complained. Ramirez was fired. Inspired, Mendelsohn began hiring more trans workers, and she created a program called TransCanWork.org to educate businesses in California on employment law and inclusivity and connect them with transgender job seekers.

How did an activist like you get involved in the chicken business?
My dad had a pizza place, so I grew up in the restaurant industry. I had a startup that rented arcade games for a while, but home video games took the edge off that. I was eating a lot at El Pollo Loco and decided to check it out. In 1988 I opened my first location. At one point I owned 18 units, along with some other brands, but now I only have six, since I'm focusing on these other projects.

Related: How This Once-Dismissed Fitness Brand Found the Secret to Scale

Why didn't you hire trans employees right after your transition?
Actually, the thought of hiring trans people never came up. Early in my transition I was struggling with my own place in the world, and we didn't really have trans people applying, unfortunately. After I met Kristy, I knew these women needed help, and we started hiring more trans employees. But I was concerned. I wondered how this was going to affect business, what my other employees were going to say, how the customers would respond. I need to make smart choices. But I decided I needed to go forth and do the right thing. For us it's been a recipe for success.

How so?
We've hired 40 trans people so far, and we're stepping that up. For most of them, this is the first time they are working under their true gender identity. When they come to work, they get affirmed six to eight hours a day. Customers can see how happy they are and feel a connection with them. They are working and beginning to think about getting married and having children and going to school rather than sitting home depressed. Nearly 25 to 30 percent of the trans people we've hired have made it into management, which is a huge number.

Related: Patience and Faith Built S'Well Into a $100 Million-Dollar Brand

Any advice for employers beginning to consider trans workers?
The latest data I've seen from UCLA shows there are 1.4 million adults in this country who identify as trans. They've found 4.5 percent of kids coming up identify as gender nonconforming. This is a huge employment pool we're looking at. Employers have already had to shift and figure out how to handle millennials differently. This is a similar pool of somewhat untapped people that they need to seriously look at getting into the workforce.

Jason Daley lives and writes in Madison, Wisconsin. His work regularly appears in Popular Science, Outside and other magazines.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.