📺 Stream EntrepreneurTV for Free 📺

New Data Reveals That People Would Rather Give Up Social Media Than Commit to a Financial New Year's Goal People are also more comfortable sharing their weight than their credit score.

By Rose Leadem

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

We're a week into the New Year, which means you're a week into your New Year's resolutions. From losing weight to spending more time with family, there are plenty of popular resolutions out there -- and plenty of opportunities not to stick to them.

Among the most challenging, apparently, is the resolution to meet financial goals.

Related: 7 New Year's Resolutions to Make 2017 Great

For a LearnVest survey titled Money Habits and Confessions conducted by Wakefield Research, 1,000 respondents 18 years and older weighed in regarding their money habits and goals for 2017. Fifty-six percent said they planned to set financial goals, yet only 34 percent (and 42 percent of millennials) predicted they would actually stick to them. In fact, more than half of all respondents said it would be easier to give up social media for a year than stick to a financial goal.

Although more men than women consider themselves "financially savvy" compared to the average American, the survey revealed that women (64 percent) are more likely than men (46 percent) to actually make a financial resolution.

Related: Reach Your Financial Goals and Live the Life You Want

In general, people seem to have other priorities. More than half of Americans surveyed believe that kicking their bad lifestyle habits, such as not exercising enough, would be more beneficial to them than cutting back on spending. That said, 68 percent reported they'd rather share their weight than their credit score.

Cities can be very expensive places to live, so it's no wonder that Americans living in urban areas put financial goals at the top of their lists. That goes for people with kids, too -- 72 percent of parents plan to set financial goals, while only 47 percent without kids plan to put their finances first.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.