Brand Building: Page 8

Growth Strategies

How This Entrepreneur is Helping Businesses Build their Brands

For start-ups and businesses alike, she helps them create a brand name in the industry

Growth Strategies

6 Reasons Why Brand Purposing Outplays Positioning

The first thing that comes to mind while thinking of brand building is positioning

Marketing

Building a Brand in India? #7 Things you Must Breathe as a Business

High-quality storytelling, laced with smart wit, works wonders and start-up brands can grow word-of-mouth!

Thought Leaders

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.

Technology

Using Technology to Deliver an Omni-channel Experience to Consumers

Organic growth has been the way of growth for Lenskart so far with current revenue looking at about $7 billion a month.

Growth Strategies

Marketing Helped Us to Become a Global Leader

Today, MDH has offices in Dubai and London and fares 40 to 50 products to around 100 nations.

Entrepreneurs

How Uzma is Creating Space for Young Artists to Display their Work

Uzma has a varied area of interest including an art gallery, media buying, events management and most interestingly- tea.

Marketing

Brand Building Vs Instant Return Based Marketing andThe Secret Solution To Do Both

The return based marketing effort not only failed there, it also destroyed the confidence of buyers in terms of thinking of the website as a "discounting" brand.

Growth Strategies

A Look at the Brand Journey from Biscuits to Bisleri

Only after sell out to Coke, Chauhan set out to make Bisleri a major brand, hence the first milestone or highlight was to create a terrific distribution network.

Growth Strategies

Learn #10 Steps for a Better Brand Journey

The journey from missing to memorable for persons is similar to the journey of brand building in case of products.

Starting a Business

Bringing Home The Luxury Beauty & Wellness

Sublime Factory has partnered with specially curated events and organizations to address the target market in a focused approach. I

Technology

Rebranding: What Does It Teach an Entrepreneur!

Roadrunnr bought TinyOwl, and post the deal Runnr went live with its Food Delivery app in July

Growth Strategies

Points You Should Keep In Mind To Choose A Celebrity As Brand Ambassador

If you feel you have hit a wall, don't hang around, move to the next celebrity on your list.

Growth Strategies

Here's How Indian Company Products are Giving Foreign MNCs a Hard Time

Popular anticipations expect this trend to continue rapidly accounting for the phenomenal growth of the emerging Ayurveda brands in India

Growth Strategies

The Queen Of Herbs

Competing with the likes of Bodyshop and Clinique of the world is an Indian brand on the shelves of many wellness stores, Biotique.