Coca-Cola: Page 3

Marketing

Warren Buffett's Face Will Be on Cherry Cokes in China

It seems like a dream come true for the billionaire investor.

Marketing

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.

Marketing

How Former PepsiCo CEO Roger Enrico Transformed the Corporation Into a Food and Beverage Giant

Enrico, who died at age 71 on June 1, helped Pepsi rival Coke and dive deeper into the food business.

Business News

Warren Buffett Dishes on Clinton vs. Trump, Coca-Cola and His Possible Successor

The investor presided over his 51st Berkshire annual meeting in Omaha, Neb., where he and Vice Chairman Charlie Munger fielded five hours of questions.

Business News

Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free

The new marketing push will cost more than $14 million.

Business News

Coke Is Wanting to Turn 'Premium' Milk Into a Billion-Dollar Business

Coca-Cola is betting that it can make America love milk again.

Business News

Millions of Diet Coke Bottles Are Getting Some Love From HP

The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.

Business News

Why Coca-Cola's $550K Payments to an Anti-Obesity Group Is Causing a Stir

That's in addition to $2 million in donations that have fallen under scrutiny.

Science & Technology

You Can Now Make Campbell's Soup in Your Keurig

The new soup pods, along with a forthcoming soda brewing system called Kold, mark the latest bids by Keurig to turn around flagging sales.

Science & Technology

Americans Are Drinking Less Coffee Than Ever. Here's Why.

Hint: Why make a whole pot when you can brew a single cup?

Science & Technology

How This Natural, Sugar-Free Soda Is Making Major Inroads With Consumers

Coke and Pepsi, look out. Zevia has its eye on you.

Business News

Warren Buffett: 'I Eat Like a Six-Year-Old'

The world's most successful investor stays youthful by drinking at least five Cokes a day. Turns out, the Berkshire Hathaway CEO's bizarre diet is highly strategic.

Business News

Israeli Startup SodaStream Looks to Flavored Waters as Consumers Shun Sugary Drinks

'U.S. consumers don't want better Coke, they want more interesting water.'

Marketing

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.

Growing a Business

With 'Fairlife,' Coca-Cola Is Getting Into the Premium Milk Business

The soda giant is betting squarely on its new milk product, which contains 50 percent more protein and 50 percent less sugar than normal milk -- at twice the price.