Connecting with Customers: Page 5
The Entrepreneurial Genius of 'Star Wars'
Three lessons and warnings from the career of George Lucas
When You're Comfortable With Your Prices It's Time to Start Charging More
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Don't Mistake Lack of Response for Lack of Respect
The flipside of having so much contact with people through email and social media is that we feel more offended when we don't get a response.
Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter
A little blue birdie can offer great opportunities to interact with and retain customers.
The Strongest Connections Come From Telling Your Story
Your brand has a story to tell and an audience of customers waiting to hear it.
Brand Managers Ignore 80 Percent of Complaints on Twitter
U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
4 Warning Signs Your Brand Is a Terrible Teacher
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
What to Do When a Prospect Is Blowing You Off
If we're going to succeed as entrepreneurs, it's essential to figure out what's going on, address her concerns and either make a deal or cut your losses.
Be Memorable By Creating Your Own Personal Connection Story
Personal connection stories are a great way to make a good first impression and create a solid foundation for a new relationship.
4 Ways to Give Your Customers Exactly What They Want
You don't have to have a perfect business, but it does need to be 'good enough' to attract your target audience and land sales. Follow these tips to bring in more business.
Give the Gift of Your Presence
An artisan-based business in a small town provides a great lessons that would benefit any entrepreneur.
6 Tips for How to Sell More in Less Time
Don't waste hours on a project or prospect unlikely to produce returns.
10 Tips to Find and Win the Best Clients
The keys to bringing in the business that is most beneficial is to know whom you are looking for and what they are looking for.