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To Boost App Downloads, Boost Traditional Marketing Efforts Think outside the app store to get users excited about your mobile tool.

By Entrepreneur Staff

Don't just depend on app stores to connect with potential users. In this short video, our editorial director Ray Hennessey explains the importance of old-school marketing techniques to both get attention and to get your tool onto phones.

Related: How to Maximize Your Reach on Twitter

Entrepreneur Staff

Entrepreneur Staff

Editor

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