Ending Soon! Save 33% on All Access

Meet the 91-Year-Old Who Is Finally Living Her Dream as a Tech Designer in Silicon Valley The team at IDEO, an innovation and design firm, is inspired by Barbara Beskind's unique perspective and enthused by her resolve.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

IDEO via Facebook
Barbara Beskind

In a technological era dominated by Ivy-bred wunderkinds, the unsuspecting career trajectory of 91-year-old Barbara Beskind capsizes Silicon Valley's customary emphasis on youth.

Beskind, who says she fantasized about being an inventor ever since she was a young girl growing up during the Great Depression, is now living her dream. Two years ago, Beskind joined IDEO -- a design firm perhaps best known for developing the first mouse for Apple.

Every Thursday, Beskind commutes from her retirement community to IDEO's Palo Alto, Calif. offices, where she holds court on a couch surrounded by fellow designers who are old enough to be her grandchildren, NPR reports.

Most of Beskind's work aims to solve problems faced by the elderly. Some of her inventions include wearable airbags intended to help break falls and eyeglasses equipped with cameras and speakers to help users remember peoples' names. Beskind herself suffers from macular degeneration, a vision condition, and many of her friends where she lives struggle with balance issues.

Related: Think You're Too Old to Be An Entrepreneur? Think Again. (Infographic)

In addition to challenging the team to think in new ways, the mere fact of Beskind's presence invigorates IDEO staffers. "People get very excited when she shows up," IDEO associate partner Gretchen Addi told The Wall Street Journal. "When she walks in, an email goes out to the whole office that just says, 'She's here!'"

Beskind applied to IDEO after seeing the company's CEO, David Kelley, speak about staff diversity on 60 Minutes. She wrote to the firm and was hired in a matter of days. IDEO, it turns out, had already been honing its focus on products aimed at the aging boomer market.

Ultimately, however, it did take corporate America some time to catch up with Beskind's gifts. Though she was designing toys at age 8 and told her high school counselor she wanted to be an inventor, women weren't eligible for engineering degrees at the time. So Beskind enlisted in the Army, where she served as an occupational therapist for 44 years.

But now, Beskind says, all these years later, she has finally found her true calling. "It makes aging more tolerable, more enjoyable," she told NPR of her entrepreneurial pursuits. "I think this is one of the best chapters of my life."

Related: This 15-Year-Old Founder Is Raking in Six Figures With Her Booming Babysitting Business

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Target Is Lowering Prices on Thousands of Items — Here's Where You Can Expect to Save

The news was announced ahead of Target's Q1 2024 earnings call, expected to occur Wednesday at 10 a.m. EST.

Business News

Kickstarter Is Opening Up Its Platform to Creators and Making Big Changes to Its Model — Here's What's New

The company noted it is moving beyond traditional crowdfunding and making it easier for businesses to raise more money.

Franchise

Know The Franchise Ownership Costs Before You Leap

From initial investments to royalty fees to legal costs, take stock of these numbers before it's too late.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.