Steal Away Your Rival's Unhappy Customers Our experts explain how you can use customer disloyalty to your advantage.

By Entrepreneur Staff Dec 1, 2014

Looking to leverage loyalty? Don't forget your rival's customers. Show that you offer more consistency and value than your competition. And when you communicate with potential customers, rivals or not, don't limit yourself to sales messages. Tell stories that are relevant to your company and your customers to forge bonds and increase conversion.

For more insights, check out this special hangout with customer service experts Brad Smith of Sage North America and Ezra Firestone, founder of Smart Marketer.

Entrepreneur Staff

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