Branding - Page 3
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
This Is the Framework You Need to Create a Brand Worth Your Customers' Loyalty and Make More Money Doing It
The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here's how to use compelling storytelling on your website and one specific framework to capture their attention.
How to Better Manage Your Brand's Reputation in the Digital Age
In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.
Entrepreneur+ Subscribers-Only Event | April 17: This Couple Turned Their Unconventional Thinking Into a Million Dollar Business — Here's Their Advice to New Entrepreneurs
You can get Entreprenur+ for free! Use code 1FREE and get access to all member benefits, including our next Subscriber-Only Event with the founders of one of the fastest-growing direct-to-consumer brands.
How to Maintain Brand Authenticity in an Increasingly Skeptical World
What does it mean to be truly authentic, and how do you convey authenticity to consumers? Here's what you need to know.
More Posts on Branding
The Most Successful Entrepreneurs Know How to Say 'No.' Here's the One Exercise You Need to Learn This Skill.
There's a robust correlation between success and having the ability to say "no" to opportunities that don't serve you. Here's how can learn how to master the art of saying "no," too.
How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty
Wife and husband co-founders Amanda Huh and Stephen George discuss the launch and growth of their powerful membership platform Amaze.
This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales.
Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.
The Brand Whiz Behind Sun Bum Is Famous For Making Boring Products Fun. Then, This One Stumped Him.
Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.
Want Success? Invest in Your Biggest Enemy
Whether you want to earn the highest figures, reach the peak of your professional career or become a better all-round person, investing in yourself is non-negotiable.
I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'
Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.
AI is the Antithesis of Authenticity — But There's Hope. Here's How We Can Align Our Human Values with AI.
Everyone's talking about AI. There's excitement, fear, apprehension and confusion. So, how should you use it for your business? It's really a question of brand values.
She Never Wanted to Start a Business, But Chronic Insomnia Was Motivation — Here's How She Achieved 8 Figures in Sales and 8 Hours of Sleep a Night
Dr. Kathrin Hamm, founder and CEO of sleep-wellness company Bearaby, wanted to find a solution for her sleeplessness — and the products on the market weren't cutting it.
Why Being Your Own Influencer Is the Key to Success For Entrepreneurs
Are you showing up as a face in your business? If not, here is why you are missing a major opportunity for brand impact and loyalty and what you can do about it.
She Started a Side Hustle While Working 2 Jobs as a Line Cook for $22 an Hour Combined — Now It's an 8-Figure Brand You've Probably Seen on TV
Ellen Bennett, founder of kitchenware brand Hedley & Bennett, had a big idea in 2012 — and the "willpower and chutzpah" to bring it to life.