Ending Soon! Save 33% on All Access

She Ditched a Corporate Career and Bet on Herself. Did It Pay Off? On this episode of "Entrepreneur Elevator Pitch," find out if a new food company has investors digging in or saying no thanks.

By Entrepreneur Staff Edited by Jessica Thomas

Key Takeaways

  • Before you ask investors for money, know how you plan to use it.
  • Don't dance around your numbers. Transparency builds trust.
  • True entrepreneurs bet big on themselves and their success.

Let's just say an investor with a history of building and selling multimillion-dollar companies offers you a $100,000 investment in your business, but you want $150,000. Do you have the guts to ask for more?

That's the question that one contestant must face on this week's episode of Entrepreneur Elevator Pitch, the show where entrepreneurs step into an elevator and have just 60 seconds to win over investors. If the pitch goes great, they continue into the boardroom to try to seal a deal. If they choke? They get sent back down, game over.

Related: What Do Hip-Hop, Underwear and AI Have in Common?

Find out if one entrepreneur's hard-nosed negotiation style scores them extra dollars or if it spoils a potential deal. Also on this episode, learn if investors like a song and dance when they ask straightforward questions about a company's revenue. (Spoiler: They do not.) Finally, watch and see if a team can succeed in landing a deal on a personal jet booking company. The company sounds cool...but does it sound a little too familiar?

Find out all of this and more on the new episode of Elevator Pitch!

Episode 4 Entrepreneur Elevator Pitch board of investors:

  • Marc Randolph, co-founder and first CEO of Netflix, master of scaling
  • Kim Perell, CEO of 100.co, serial entrepreneur and investor
  • CeeLo Green, American singer, songwriter and record producer

Episode 4 Entrepreneur Elevator Pitch contestants:

Thanks for watching this season, and be on the lookout for season 10, where there will be more entrepreneurs, deals and stress in the elevator!

Season 9 of Entrepreneur Elevator Pitch is presented by Amazon Business with support from State Farm. New episodes stream Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and Instagram.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Elevator Pitch

Who Wins Big on the High-Stakes Season Finale of 'Elevator Pitch'?

What Should You Value More — An Investor's Money or Their Experience?

'That Was Ridiculous!' See What Left One Investor Exasperated on the New Episode of 'Elevator Pitch'

It Was All Going Great Until Someone Said the F-Word. Watch an All-New Episode of 'Entrepreneur Elevator Pitch'!

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Business Ideas

Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.

Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.