Ending Soon! Save 33% on All Access

How to Leverage Personal Videos to Build Relationships with Customers The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.

By James McKinney

Opinions expressed by Entrepreneur contributors are their own.

Matt Barnett is the founder of Bonjoro, a tool for sending personal videos to customers. In this clip from an episode of "The Startup Story" podcast, Barnett talks about leveraging video for customer satisfaction, onboarding and sales cycles to increase revenue.

Listen to the complete interview on this episode of "The Startup Story."

Barnett unpacks the value proposition of video as a tool for building relationships with potential customers and how to leverage a video solution at scale for ecommerce. He also talks about how Bonjoro works for businesses, including step-by-step instructions for using the platform.

Related: How to Acquire Your First 100 Customers

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Cryptocurrency / Blockchain

Bored and Hungry, the fast food restaurant that uses NFT's from the Bored Ape Yacht Collection for its image

The most famous apes of the digital world are very present in a fast food place in California.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.