How to Acquire Your First 100 Customers

The co-founder of a blue light-filtering eyewear company talks about scaling up from zero.

learn more about James McKinney

By James McKinney

Opinions expressed by Entrepreneur contributors are their own.

David Roger is the co-founder and CEO of Felix Gray, which sells blue light-filtering glasses. In this clip from an episode of "The Startup Story" podcast, Roger talks about growth tactics he has learned and would use today to get his first 100 customers.

Roger talks about the importance of getting close to customers to learn from them. He talks about scaling once you understand why people are buying your product, leveraging social media and SEO. At its core, Roger says, growing a business is about building a product people talk about and enjoy and creating evangelists with great customer experiences. He talks about the importance of word-of-mouth and using surveys and other means to measure attribution and learn how best to market.

Listen to the complete interview on this episode of "The Startup Story."

Related: How to Tell Your Company's Story

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.
Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Career

4 F1 Racing Lessons That Can Accelerate Your Career

For F1 drivers like Lewis Hamilton and Max Verstappen, these racing lessons are second nature, but they don't just apply to the tracks — they can also help to position you as a leader and accelerate your success as an entrepreneur.

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.