James McKinney

James McKinney

Creator & Host, The Startup Story

About James McKinney

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

More From James McKinney

Starting a Business

What You Need to Understand Your Customer

The founder of a direct-to-consumer work boot retailer talks about defining costumer personas.
Starting a Business

How to Deal With Unforeseen Success

The co-founder of a holistic skincare company shares lessons learned after experiencing 400-percent growth.
Marketing

How to Leverage Personal Videos to Build Relationships with Customers

The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.
Starting a Business

How to Acquire Your First 100 Customers

The co-founder of a blue light-filtering eyewear company talks about scaling up from zero.
Starting a Business

How to Tell Your Company's Story

The co-founder of Thumbtack, a service that matches local professionals with customers, talks about pitching your company when fundraising.
Starting a Business

How to Turn Your Idea Into a Business

The co-founder of a healthy cereal company talks about getting started in the food space.
Starting a Business

Take Your Product Idea From Concept to Reality

The founder of insulated beverage container brand Brümate gives advice for creating a new product.
Marketing

Grow Your Email Marketing List

The co-founder of the identity resolution product Getemails discusses how to retarget visitors to your website.
Women Entrepreneurs

'The Startup Story Presents' Episode 4: 'The Artisan'

The owner and founder of Dallas-based clothing brand Mi Golondrina is the subject of this new profile from the "Startup Story" series.
Entrepreneurs

3 Tactics to Reduce Distractions

The founder of Design Pickle, a graphic design service, offers productivity tips. 
Entrepreneurs

'The Startup Story Presents' Episode 3: 'The Activist'

A Dallas-based activist is the subject of this new profile from the "Startup Story" series.
Women Entrepreneurs

Top 5 Pre-Launch Considerations for Direct-to-Consumer Brands

The founding partners of Jennifer Bett Communications share key strategies that DTC brands need to consider before bringing their product to market.
Entrepreneurs

'The Startup Story Presents' Episode 2: 'The Designer'

A Dallas-based graphic designer is the subject of this new profile from the "Startup Story" series.
Leadership

The Future of Workspaces

The founder of office furniture company Vari talks about dealing with crises, how workspaces will adapt to the new normal and recovering from business losses.