About James McKinney
James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.
More From James McKinney
Email Marketing
3 Key Principles for Leveraging Cold Email Outreach for Capital Fundraising
Are you optimizing your email campaigns?
Starting a Business
What You Need to Understand Your Customer
The founder of a direct-to-consumer work boot retailer talks about defining costumer personas.
Starting a Business
How to Deal With Unforeseen Success
The co-founder of a holistic skincare company shares lessons learned after experiencing 400-percent growth.
Marketing
How to Leverage Personal Videos to Build Relationships with Customers
The founder of a software platform for sending personal videos to sales leads talks about the importance of business-customer relationships.
Starting a Business
How to Acquire Your First 100 Customers
The co-founder of a blue light-filtering eyewear company talks about scaling up from zero.
Starting a Business
How to Tell Your Company's Story
The co-founder of Thumbtack, a service that matches local professionals with customers, talks about pitching your company when fundraising.
Starting a Business
How to Turn Your Idea Into a Business
The co-founder of a healthy cereal company talks about getting started in the food space.
Starting a Business
Take Your Product Idea From Concept to Reality
The founder of insulated beverage container brand Brümate gives advice for creating a new product.
Marketing
Grow Your Email Marketing List
The co-founder of the identity resolution product Getemails discusses how to retarget visitors to your website.
Women Entrepreneurs
'The Startup Story Presents' Episode 4: 'The Artisan'
The owner and founder of Dallas-based clothing brand Mi Golondrina is the subject of this new profile from the "Startup Story" series.
Entrepreneurs
3 Tactics to Reduce Distractions
The founder of Design Pickle, a graphic design service, offers productivity tips.
Entrepreneurs
'The Startup Story Presents' Episode 3: 'The Activist'
A Dallas-based activist is the subject of this new profile from the "Startup Story" series.
Women Entrepreneurs
Top 5 Pre-Launch Considerations for Direct-to-Consumer Brands
The founding partners of Jennifer Bett Communications share key strategies that DTC brands need to consider before bringing their product to market.
Entrepreneurs
'The Startup Story Presents' Episode 2: 'The Designer'
A Dallas-based graphic designer is the subject of this new profile from the "Startup Story" series.
Leadership
The Future of Workspaces
The founder of office furniture company Vari talks about dealing with crises, how workspaces will adapt to the new normal and recovering from business losses.