Get All Access for $5/mo

The Savvy Reason There Are Robot Strippers for CES We can't help but think this is a very smart move, but we also have questions.

By Stephen J. Bronner Edited by Dan Bova

Alex Wong | Getty Images

Let's just get this out of the way: most women do not want to go to a strip club, especially during a business conference.

But, that's the intent behind Sapphire Las Vegas's introduction of -- we're really in the future now -- robot strippers to its stage during this year's CES.

"We were looking for something creative to do during CES that would sort of match what was happening in town," Sapphire Managing Partner Peter Feinstein told The Daily Beast in an article with the excellent headline, "Do Androids Cry After Stripping in Vegas for CES?"

Related: The CEO of Huawei Totally Went Off Script at CES and Ripped U.S. Carriers After an AT&T Deal Fell Apart

He continued, "If you're six people from a company and there's two women and four guys, you can still [come] here and have some fun and see the robots and not feel like you have to be part of a strip club."

It's clear Sapphire doesn't take the whole thing too seriously. The club placed buckets for tips near the robots that read "MIT bound" and "Need money for batteries."

Of course, launching a stunt such as this around an expo is usually a surefire way to get media attention. But, it's also a smart strategy to come up with new things to appeal to potential new customers. CES attendees are in town to check out the latest technology, and may not want to spend the time gawking at scantily dressed women. This is giving customers what they want.

That is, if what they want are female-figured robots with security cameras for heads shaking their robutts. (The robots were created by an artist named Giles Walker as a statement on voyeurism.)

The plan seems to have been on target. After all, people weren't offended. Instead, they wanted more advanced stripper robots.

Related: CES 2018 Photo Gallery: Our Favorite Things We've Seen (So Far)

"I've seen robots do much more complicated things than these ones are doing now," a tech worker named Adam told The Daily Beast. "So I'm a little underwhelmed. You look at stuff on YouTube, I mean robots can operate on your brain and do really precise things now. These are a little too mechanical."

That's a good thing. After all, stripping is one of the few industries that hasn't been impacted by automation.

Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

How to Close the Trust Gap Between You and Your Team — 5 Strategies for Leaders

Trust is tanking in your workplace. Here's how to fix it and become the boss your team needs to succeed.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.