A Strong Company Culture Is Key for Long-Term Success A healthy organizational culture helps to create and sustain a successful brand.
By Ivan Misner
Opinions expressed by Entrepreneur contributors are their own.
Culture is the backbone of any successful business. It consists of a company's attitudes, beliefs, mission and philosophy.
In this video, Entrepreneur Network partner Ivan Misner discusses the importance of fostering a strong organizational culture.
Culture permeates all levels of an organization, affecting the way people interact with one another and fueling a company's growth, Misner explains. With culture comes vision, beliefs, behaviors and traditions, all of which can be taught to new employees to create a cohesive work environment.
Core values tell the world who the organization is. A burning vision statement can give a business "laser focus." And engagement brings the organization together through collaboration and teamwork.
To learn more about establishing a company culture, click play on the video above.
Watch more videos from Ivan Misner on his YouTube channel here.
Related: 4 Ways to Become a Better Business Leader
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.
Click here to become a part of this growing video network.
