Get All Access for $5/mo

Stop Applying Old Methods to New Problems. It's Time to Start From Scratch. It's scary to wipe the slate clean, and start over. But sometimes, trying to build on what you've done before can hold you back.

By Jason Feifer

This story appears in the July 2022 issue of Entrepreneur. Subscribe »

Imagine that you cleared your calendar of meetings, and then only added back the ones that mattered. Even better, what if you scheduled those new meetings for only the amount of time they required?

You don't need to guess the answer. Work management company Asana ran an experiment just like this. The results: Some meetings disappeared, and some 30-minute meetings shrunk to 15 minutes. In total, people saved an average of 11 hours per month — totaling three and a half workweeks per year!

What can we learn from this? There's an obvious answer, of course: We have too many meetings. But we already knew that.

Related: How to Reinvent Yourself and Your Business in This Moment of Opportunity

So here's my bigger takeaway: There's great value in starting from scratch.

We often live our lives and do our work based on layers of precedent. We do this because we've always done that.

But what if we're compounding earlier mistakes? We'd never know — which is how we end up with check-in meetings that nobody needs, but that inspire other check-in meetings, until we're so busy checking in that we're not doing the work we're checking in about!

There's a cliché solution to this: You ask, "Why is this being done?" And if the answer is, "Because that's the way it's always been done," then it's time for a change.

But how do you excavate your habits and assumptions, layer by layer, to determine what's worth keeping? It's not easy.

That's why I love Asana's experiment. They basically asked everyone to rebuild their day from scratch, instead of trying to fix their already-existing days. It's like asking, "What would this look like if you built it for the first time?" That way, there's no going backward to investigate what's wrong. Instead, there's only going forward — building what you need for now.

Related: How to Reinvent Yourself and Become the Successful Entrepreneur You've Always Wanted to Be

This thinking can drive major decisions. For example, it reminds me of a conversation I had with Reggie Fils-Aimé, the former president and chief operating officer of Nintendo of America and author of the new book Disrupting the Game, as we talked about one of his greatest battles there.

It happened around the 2006 release of Wii, a Nintendo gaming console. As you might remember, Wii had revolutionary motion-sensor controls. One of its first games, Wii Sports, put those controls to amazing use: Players could swing their hands to play baseball, golf, tennis, boxing, and more.

Nintendo planned to sell Wii Sports separately, because that's how Nintendo operated. Although there was a time when the Super Nintendo came bundled with Super Mario World, the company had long stopped doing that. "Their mentality was, 'Our developers are working hard to create the software, and we want to monetize it,'" Fils-Aimé said.

But when Fils-Aimé prepared for the Wii launch, he started from scratch by basically asking: What do we need to make this successful? "If we wanted to be truly disruptive," he told me, "if we wanted to foundationally change the way consumers thought about the system, then we needed to enable the player to have a great experience." Wii Sports was the best way to do that, so he wanted to bundle it in with the Wii itself — essentially giving it away for free.

This sparked a giant debate at Nintendo. Traditionalists saw a missed revenue opportunity. Fils-Aimé saw an investment that would pay off in future purchases.

Related: Are You Missing A Big Opportunity? Ask Yourself This Question

Ultimately, Nintendo tried it both ways. Wii Sports was bundled in for free in America and Europe. It was sold separately in Japan. The results: America and Europe drove adoption much faster and led the world in Wii business performance overall.

Fils-Aimé wasn't beholden to what came before him. That's why his plan worked — because it was built for now, instead of being an old plan applied to now.

If you are reading this, you're a builder of something. But to allow our creations to thrive, we must be willing to rebuild as well, down to the micro level. So try it. Ask yourself: "If I want to accomplish my goals today, what can I build to help get me there?"

That's what you build next.

Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers. Outside of Entrepreneur, he is the author of the book Build For Tomorrow, which helps readers find new opportunities in times of change, and co-hosts the podcast Help Wanted, where he helps solve listeners' work problems. He also writes a newsletter called One Thing Better, which each week gives you one better way to build a career or company you love.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.