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Question added to topic MarketingJune 13, 2007

Does corporate gifting really give your company an edge?

Should I give gifts?
Corporate gifting absolutely gives your comapny an edge. When giving a gift, make sure it's appropriate and ethical does two things: 1) the receiver feels that you are thinking of them and appreciate their business 2) your brand has yet another opportunity to be in front of your customer. Keep in mind, corporate gifting is NOT the only way to "give", but clipping an article from a magazine is also a way to "give" back. One of the most important phrases in the English language is "thank you". Thank you could be verbal, a hand written note, a card, tickets to a game, a pen, a cup, a t-shirt or etc.!

Ramon Ray is editor of SmallBizTechnology.com and author of Technology Solutions for Growing Businesses.

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