Corporate gifting absolutely gives your comapny an edge. When giving a gift, make sure it's appropriate and ethical does two things: 1) the receiver feels that you are thinking of them and appreciate their business 2) your brand has yet another opportunity to be in front of your customer. Keep in mind, corporate gifting is NOT the only way to "give", but clipping an article from a magazine is also a way to "give" back. One of the most important phrases in the English language is "thank you". Thank you could be verbal, a hand written note, a card, tickets to a game, a pen, a cup, a t-shirt or etc.!
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.