Should I offer different services under different business names, or all under one name?
<P>However, one of the keys to success in business is becoming known for something. With so many services offered, I would imagine you are doing this at the start to make sure you can make sales of something and get cashflow running. After a short period of time, however, you will find that one or two of your services are more sought after and profitable, so start to focus on them. </P>
<P>Remember, a small company tells the market what they sell.</P>
<P>A big company listens to what the market wants to buy and sells that.</P>
Brad Sugars is the founder and chairman of ActionCOACH. As an entrepreneur, author and business coach, he has owned and operated more than two dozen companies including his main company, ActionCOACH, which has more than 1,000 offices in 34 countries.