What color truck should I purchase as a salesman?
I am a young salesman for a roofing franchise. I would like to get a black truck but want to get the color that will give my potential customers the best first impression of me.
Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.How smart you are to think this through! First, is there a signature color for your logo or company? If so, consider that color. If corporate identity is not an issue, go with your favorite color. If it is a memorable color -- bright red or bright blue, for instance -- you will be remembered for the color of your truck. It will be a part of your personal brand.
No matter what color you choose, make sure your truck is always clean and sharp both inside and out. A messy truck sends a bad message about your attention to detail.
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