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Question added to topic MarketingAugust 30, 2007

What color truck should I purchase as a salesman?

I am a young salesman for a roofing franchise. I would like to get a black truck but want to get the color that will give my potential customers the best first impression of me.
How smart you are to think this through!  First, is there a signature color for your logo or company?  If so, consider that color.  If corporate identity is not an issue, go with your favorite color.  If it is a memorable color -- bright red or bright blue, for instance -- you will be remembered for the color of your truck.  It will be a  part of your personal brand.

No matter what color you choose, make sure your truck is always clean and sharp both inside and out.  A messy truck sends a bad message about your attention to detail.

Bonnie Price, founder of Silver Vixen Enterprises, is a lifelong entrepreneur. She owns SilverVixens, an online membership community to connect and inform Women of a Certain Age. She also writes the After 55 blog.

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