I own a florist shop in a small town of 2,300 people. Thirty-five percent of the town is probably at the poverty level. What can I do to grow the business when I have competition from the local grocer, local drug store, and Walmart?
The best way to grow your florist shop is to target a market niche and reach out to local distribution partners who can help you target it. For example, if your specialty is providing flowers for weddings, you should contact wedding planners, catering halls, churches, synagogues and bridal shops. If you're targeting the corporate market, you can partner with event planners, hotels and convention centers. Don't wait for business to walk in the door -- go out and get it!
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between "real journalism" and straight advertising.