What's the best way to expand my business to the U.S.?
I want to expand my Israeli web design and development company to the U.S. One way would be to open an office in the U.S., but I have other options: I have friends in the U.S. who already own businesses. I could use their companies to sell my products. Which is the better choice?
Go through your friends first, get your customer base up and running, and then invest in an office "on the ground." There is less risk through existing businesses--and you may also be able to partner with their existing product lines and/or services to get into your friends' pool of customers.
The fall in new company starts does not necessarily mean that the American economy is less dynamic than it used to be, or that Americans are opening up new establishments at a lower rate than they did in the late 1970s.