What's the best way to expand my business to the U.S.?

I want to expand my Israeli web design and development company to the U.S. One way would be to open an office in the U.S., but I have other options: I have friends in the U.S. who already own businesses. I could use their companies to sell my products. Which is the better choice?
Go through your friends first, get your customer base up and running, and then invest in an office "on the ground." There is less risk through existing businesses--and you may also be able to partner with their existing product lines and/or services to get into your friends' pool of customers.

All the best.

Brad Sugars
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