What's the best way to expand my business to the U.S.?
I want to expand my Israeli web design and development company to the U.S. One way would be to open an office in the U.S., but I have other options: I have friends in the U.S. who already own businesses. I could use their companies to sell my products. Which is the better choice?
Go through your friends first, get your customer base up and running, and then invest in an office "on the ground." There is less risk through existing businesses--and you may also be able to partner with their existing product lines and/or services to get into your friends' pool of customers.
Even if you're still in the planning stages for your new enterprise, it's never too soon to start thinking about these six operational issues that will impact and contribute to the success of your business.