Retailers Go To School

Opening a fashion-oriented retail store takes more than good taste and a sense of style. To help new and would-be fashion retailers get over the hurdles, the Dallas Market Center has created a "university" offering a series of seminars as well as a traveling educational program.

The start-up seminars, usually held the first Monday of the month at the Dallas Market Center, give participants a two-hour crash course on what it takes to launch a successful retail store. Subjects include market feasibility, cash flow, location and business financing.

The mobile programs are half-day workshops for retailers already in business and cover topics such as how to stay competitive, customer service, marketing and financial management. The Dallas Market Center plans to take the workshops on the road in 1998 to some 15 U.S. cities. For more information, call (800) 325-6587.

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This article was originally published in the November 1996 print edition of Entrepreneur with the headline: Retailers Go To School.