Theory of Creativity

Tips From The Joes

  • Be like a child: Childhood is the breeding ground of creative thinking.
  • Break down the barriers between you and your employees. Corporate stuffiness is so '80s.
  • Keep your eyes open. Great ideas are all around you, waiting to be discovered.
  • Ask everyone you know for ideas. You never know--your mild-mannered bookkeeper might just turn out to be a creative dynamo.
  • When ideas aren't flowing, don't force them. A five-minute break for some breathing space is better than an hour of stagnancy.
  • Get a fresh perspective: Take the concept and turn it upside down.
  • Play hard--recreation helps stimulate thinking.

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This article was originally published in the October 1997 print edition of Entrepreneur with the headline: Theory of Creativity.

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