Taking Stock

On the Right Track

Keep things moving with these inventory management tips.

Having an eBay Store can take your sales to the next level, as sellers with an eBay Store can list in all three formats. It is important to maintain a mix of auction-style and Fixed-Price listings in addition to your Store Inventory. Artemisa Saucedo, eBay Stores marketing manager, offers the following tips for managing and promoting your Store Inventory:

  • Cross-promote store inventory in auction-style and Fixed-Price listings. Auction-style and Fixed-Price listings receive more exposure on eBay search and browse results, with Store Inventory items appearing at the bottom of the page. "A best practice is to list auction-style and Fixed-Price listings in addition to Store Inventory items," says Saucedo. This helps drive traffic back to your Store via the use of cross promotions on your "View Item" page.
  • Check item and category sales patterns. "Use eBay Marketplace Research to see what listing formats are most successful for the items you sell," Saucedo says. The most popular format--either auction-style, Fixed-Price or Store Inventory--is probably your best bet, but a shortage of any one format may signal an opportunity to attract buyers that other sellers are missing. Learn more about eBay Marketplace Research at ebay.com/marketplace_research.
  • Attract more buyers with markdown manager. Introduced in late January 2007, Markdown Manager now lets you hold a sale by discounting some or all of your Fixed-Price or Store Inventory items. Learn how to use this tool to attract more buyers at ebay.com/markdownmanager.
  • Optimize your listing strategy. Use your Store Traffic Reports to see where your buyers are coming from, advises Saucedo, and consider responding with more listings in the most popular formats. --Marcia Layton Turner

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Marcia Layton Turner's work has appeared in Woman's day, Health and Black Enterprise. She is based in Pittsford, N.Y.

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