No Hands Required

Don't Call Us . . .

The ultimate in customer service: Your clients don't even have to dial.

Many consumers hesitate when asked to enter a credit card number on the Internet. Large sites like and combat the problem by telling shoppers they can call a toll-free number and leave their credit card data with a customer service representative. But why not call customers yourself and save them the trouble? That's exactly what a new software program called Web Callback from WebCentric ( does.

Here's how it works: Your company simply installs a Web-to-Phone icon on your Web site. When customers want to buy something with a credit card or have a question about using a certain product, they simply click on the icon and enter their phone number. A few seconds later, representatives from your firm call those customers to answer their queries.

The service provides many benefits: Prospects can speak with a representative at the point when they're really interested in your products, problems can be solved quickly, and your company seems more responsive.

Adding the phone icon is simple: It's just HTML code you can incorporate into your Web site and customize to your requirements. There's no setup charge for the service, and calls within the United States and Canada cost you 20 cents per minute; international rates are higher.

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This article was originally published in the November 1999 print edition of Entrepreneur with the headline: No Hands Required.

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