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10 Ways to Turn Your Blog into a Lead-Generation Machine How to attract more traffic to your blog and convert more of your visitors into buying customers.

By Ann Handley

Opinions expressed by Entrepreneur contributors are their own.

The Customer Capture ContraptionSometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the Super-Axe-Hacker, the Utterly Sputter and (my favorite) the Eight-Nozzled Elephant-Toted Boom Blitz, a mighty machine that rapidly fires explosive sour-cherry stones.

Of course in real life, businesses can't flip the switch on a Triple-Sling Jigger to instantly produce prospects. But what if you could create a kind of machine for lead generation on your own company blog, allowing it to help you continuously fill that sales funnel?

39% of b2b marketers in North America find blog posts to be valuable marketing content.
--Focus research, June 2011