Ann Handley

Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)

From Meerkat to Riff: 5 New Ways to Market Your Brand
Marketing

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.
6 Recent Marketing Campaigns That Were Pretty Awesome
Marketing

6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.
What's Your Company's 'Voice'? Here's How to Figure It Out.
Branding

What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.
Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast
Podcasts

Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast

Podcasts are seeing a resurgence
13 Steps to Effective Emails That Don't Suck
Email

13 Steps to Effective Emails That Don't Suck

Before you hit 'send,' check this list and make sure its a letter customers will want to open.
Content Marketing Strategies You Can Steal
Content Marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
7 Ways to Detox Your Inbox
Email

7 Ways to Detox Your Inbox

Find out how to cut through the e-mail clutter to save time and aggravation.
8 Writing Rules for Entrepreneurs
Writing

8 Writing Rules for Entrepreneurs

Writing well is part habit, part knowledge and part giving a damn.
4 Ways to Get Influencers to Spread Your Brand's Message
Coaches Corner

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.
5 Distasteful Marketing Ploys to Avoid
Marketing

5 Distasteful Marketing Ploys to Avoid

We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
8 Ways to Build a More Welcoming Homepage
Building a Website

8 Ways to Build a More Welcoming Homepage

As the threshold to your business, your homepage should invite people in.
3 Ways to Master the Hashtag
Hashtags

3 Ways to Master the Hashtag

#amIdoingthisright?
13 Business Productivity Apps for the Real-World Entrepreneur
Productivity Apps

13 Business Productivity Apps for the Real-World Entrepreneur

Streamline your mobile marketing strategy with these easy-to-use tools.
How to Build a Killer Facebook Page for Your Retail Company
Websites

How to Build a Killer Facebook Page for Your Retail Company

In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
Storytelling

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.