Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)
Before you hit 'send,' check this list and make sure its a letter customers will want to open.
The best in the biz give their tips on how to be a best-in-class content marketer.
Find out how to cut through the e-mail clutter to save time and aggravation.
Writing well is part habit, part knowledge and part giving a damn.
Think of it as a way to connect with your audience's audience.
We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Building a Website
As the threshold to your business, your homepage should invite people in.
Streamline your mobile marketing strategy with these easy-to-use tools.
In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
A compelling brand story gives your audience a way to connect with you.
Follow these tips and you'll be laughing all the way to the bank.
If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Four tips for successfully blending the personal with the professional on social networks.
Increasingly, brands are marketing themselves via short-form social media.