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Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)

30 Recent Stories

How to Build a Killer Facebook Page for Your Retail Company

How to Build a Killer Facebook Page for Your Retail Company

In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
April 8, 2014 in Marketing
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
April 3, 2014 in Marketing
4 Ways to Use Humor as a Marketing Tool

4 Ways to Use Humor as a Marketing Tool

Follow these tips and you'll be laughing all the way to the bank.
February 9, 2014 in Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
January 15, 2014 in Online Marketing
How to Balance Your Personal and Professional Presence Online

How to Balance Your Personal and Professional Presence Online

Four tips for successfully blending the personal with the professional on social networks.
December 9, 2013 in Lifestyle
Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
November 19, 2013 in Social Media
6 Reasons Why Vine and Instagram Videos Are Great for Your Business

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
October 30, 2013 in Online Marketing
8 Ways to Screw Up Your Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
October 9, 2013 in Marketing
Stop Chasing Sales and Get Your Web Content Right

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
September 4, 2013 in Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
August 7, 2013 in Marketing Basics

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
June 27, 2013 in Marketing Basics
What You Wanted to Know About Marketing But Forgot to Ask

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
May 23, 2013 in Marketing Basics
How to Think Like Your Customer

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
May 1, 2013 in Marketing Basics
3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
April 3, 2013 in Marketing Basics
How to Fix 3 Common Online Marketing Mistakes

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
February 28, 2013 in Marketing
Simple Steps to Effective Marketing

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.
January 25, 2013 in Marketing
Everything You Ever Wanted to Know About Infographics

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
January 10, 2013 in Marketing
The Secrets of Viral Videos

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
November 12, 2012 in Online Marketing
How to Create an E-Mail Marketing Campaign That People Will Notice

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
October 2, 2012 in Online Marketing
How Photos Can Make or Break Your Marketing Campaign

How Photos Can Make or Break Your Marketing Campaign

Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
September 19, 2012 in Marketing Ideas
8 Ways to Make Your Business Cards Stand Out

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
August 29, 2012 in Networking
How to Find and Win Over Comparison Shoppers

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
June 26, 2012 in Finding Prospects
Forget the Phone Book. How to Generate Leads for Local Businesses

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
June 12, 2012 in Online Marketing
The Imagination: A Sustainable Resource for Online Lead Generation

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
May 11, 2012 in Online Marketing
Six Ideas for Finding New Sales Leads

Six Ideas for Finding New Sales Leads

Don't overlook these unexpected online opportunities for prospects.
April 9, 2012 in Finding Prospects
Five Ways to Find Leads from Facebook

Five Ways to Find Leads from Facebook

On Facebook, behind every business lead is a flesh-and-blood individual
February 23, 2012 in Finding Prospects
How to Crack the QR Code for Mobile Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
February 9, 2012 in Marketing
Why Content Is Still King When It Comes to Lead Generation

Why Content Is Still King When It Comes to Lead Generation

The right mix attracts search engines, generates page views -- and turns browsers into buyers
January 2, 2012 in Finding Prospects
How to Increase Social Sharing to Generate More Leads

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
December 12, 2011 in Social Media
How to Get Your Landing Page to Land More Sales

How to Get Your Landing Page to Land More Sales

Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.
October 31, 2011 in Selling Online