Ann Handley

Ann Handley

Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)

4 Must-Haves for Headlines That Hook Readers
Control What You Can

4 Must-Haves for Headlines That Hook Readers

Without the right words, your blog posts, flyers and ads may go unnoticed.
How to Repel the Wrong Customers -- and Attract the Right Ones
Marketing

How to Repel the Wrong Customers -- and Attract the Right Ones

You don't want everyone to like you, just the right ones.
5 New Strategies for the New Year
Marketing Strategies

5 New Strategies for the New Year

Your marketing action checklist for 2016.
5 Rules for Stand-Out Marketing Campaigns
Marketing

5 Rules for Stand-Out Marketing Campaigns

These steps helped an old company achieve record growth, and they can help your business too.
3 Ways to Integrate Video Into Your Marketing Strategy
Video Marketing

3 Ways to Integrate Video Into Your Marketing Strategy

Video marketing that really resonates
6 Secrets About the Human Brain That Will Make You a Better Marketer
Marketing Strategies

6 Secrets About the Human Brain That Will Make You a Better Marketer

Knowing how the mind processes information and images can help you send the right message.
5 Ways to Generate Business Through LinkedIn
Small Business - Big Impact

5 Ways to Generate Business Through LinkedIn

Make sure you're taking full advantage of the professional social network.
The Truth About Facebook and Millennials
Small Business - Big Impact

The Truth About Facebook and Millennials

Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
From Meerkat to Riff: 5 New Ways to Market Your Brand
Ready To Launch

From Meerkat to Riff: 5 New Ways to Market Your Brand

A look at the latest tools for your marketing kit.
6 Recent Marketing Campaigns That Were Pretty Awesome
Marketing

6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.
What's Your Company's 'Voice'? Here's How to Figure It Out.
Branding

What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.
Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast
Podcasts

Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast

Podcasts are seeing a resurgence
13 Steps to Effective Emails That Don't Suck
Email

13 Steps to Effective Emails That Don't Suck

Before you hit 'send,' check this list and make sure its a letter customers will want to open.
Content Marketing Strategies You Can Steal
Content Marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
7 Ways to Detox Your Inbox
Email

7 Ways to Detox Your Inbox

Find out how to cut through the e-mail clutter to save time and aggravation.