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3 Ways to Integrate Video Into Your Marketing Strategy Video marketing that really resonates

By Ann Handley

This story appears in the October 2015 issue of Entrepreneur. Subscribe »


There has never been a better time to think about how you can make video a bigger part of your online marketing strategy.

Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform). Newer live-streaming platforms like Periscope (owned by Twitter) and Meerkat are finding traction, allowing users to effortlessly integrate video into social media. And the video tools and apps on your smartphone allow you to tote what's practically a full production studio right in your purse or pocket.

So how do you make video a regular part of your marketing program, in a seamless way that feels like it's not just bolted on but an integral part of your online presence?

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