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3 Ways to Integrate Video Into Your Marketing Strategy

Video marketing that really resonates

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By Ann Handley

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There has never been a better time to think about how you can make video a bigger part of your online marketing strategy.

Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform). Newer live-streaming platforms like Periscope (owned by Twitter) and Meerkat are finding traction, allowing users to effortlessly integrate video into social media. And the video tools and apps on your smartphone allow you to tote what's practically a full production studio right in your purse or pocket.

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