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3 Ways to Integrate Video Into Your Marketing Strategy

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This story appears in the October 2015 issue of Entrepreneur. Subscribe »

There has never been a better time to think about how you can make a bigger part of your online .

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is advancing aggressively into video (giving a run for its money as the top platform). Newer live-streaming platforms like Periscope (owned by ) and Meerkat are finding traction, allowing users to effortlessly integrate video into . And the video tools and apps on your smartphone allow you to tote what's practically a full production studio right in your purse or pocket.

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