Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)
Knowing how the mind processes information and images can help you send the right message.
Make sure you're taking full advantage of the professional social network.
Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
A look at the latest tools for your marketing kit.
Learn why these campaigns worked and where their success was noticeable.
In marketing, your tone of voice can help you stand out from the crowd.
Podcasts are seeing a resurgence
Before you hit 'send,' check this list and make sure its a letter customers will want to open.
The best in the biz give their tips on how to be a best-in-class content marketer.
Find out how to cut through the e-mail clutter to save time and aggravation.
Writing well is part habit, part knowledge and part giving a damn.
Think of it as a way to connect with your audience's audience.
We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
Building a Website
As the threshold to your business, your homepage should invite people in.