Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)
Control What You Can
Without the right words, your blog posts, flyers and ads may go unnoticed.
You don't want everyone to like you, just the right ones.
These steps helped an old company achieve record growth, and they can help your business too.
Knowing how the mind processes information and images can help you send the right message.
Small Business - Big Impact
Reports of Facebook's demise among teens have been greatly exaggerated. Here, some marketing lessons from the kids and the unique ways they use their favorite undead platform.
Ready To Launch
A look at the latest tools for your marketing kit.
Learn why these campaigns worked and where their success was noticeable.
In marketing, your tone of voice can help you stand out from the crowd.
Podcasts are seeing a resurgence
Before you hit 'send,' check this list and make sure its a letter customers will want to open.
The best in the biz give their tips on how to be a best-in-class content marketer.
Find out how to cut through the e-mail clutter to save time and aggravation.