3 Signs Your Social Strategy Needs Help -- and the Solutions If these warnings seem familiar, you're likely not as loved online as you could be.
In marketing, you can be too social. Or not social enough. Or social where it doesn't count -- the digital equivalent of showing up at the wrong party. How to know if this applies to you? Here, three signs that you need to fix your strategy -- and where you need to double down.
Warning #1: You aren't seeing any business results.
Solution: "Results" can mean so many things -- increasing brand awareness, building authority in your industry, boosting sales or conversions, giving your brand personality, servicing customers or something totally different. There's no way your social media presence will accomplish all those things at once, so focus on just one or two goals to start. Figure out what your top priority is, and then think about using social media more strategically to accomplish that goal.