Ann Handley: Page 2
Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)
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Find out how to cut through the e-mail clutter to save time and aggravation.
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Writing well is part habit, part knowledge and part giving a damn.
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Think of it as a way to connect with your audience's audience.
5 Distasteful Marketing Ploys to Avoid
We're not talking about illegal practices, like email span, but rather strategies that fall under the gray areas of marketing etiquette.
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As the threshold to your business, your homepage should invite people in.
