For Subscribers

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.

learn more about Ann Handley

By Ann Handley •

Opinions expressed by Entrepreneur contributors are their own.

I have a love-hate relationship with so-called "influencer marketing."

Not because I don't think it's a legit practice--it is--but because too often it's done badly. But before I get into that--what exactly is it?

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:

  • Exclusive content from our network of today’s leading CEOs and business strategists
  • Receive our flagship Entrepreneur Magazine - free!
  • No more ads, and get access to the Entrepreneur+ homepage
  • Free E-books written by our staff and other industry thought leaders
Learn More Log In

Related Topics

Marketing Coaches Corner Relationship Building Trust Based Marketing Influencers Advice How to Write a Blog

Editor's Pick

Determined to Support the Black Community, These Friends Brought 'Fresh Eyes' — and Innovation — to the Food Industry
The Complete Guide to Effectively Using AI Writing Tools in Content Marketing
Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
The Basics of Making Money in Franchising

Most Popular

See all
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

By Emily Rella

By Ben Angel

Business News

'Harvard Should Be Ashamed': Kim Kardashian Slammed For Giving Lecture at Harvard Business School

Kardashian visited Boston on Friday with Skims co-founder Jens Grede to talk to students about the shapewear company.

By Emily Rella

Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.

By Jonathan Small

By Marielle Descalsota

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

By Entrepreneur Staff