Ann Handley: Page 4

Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)

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Latest: Page 4

Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.

Marketing

Six Ideas for Finding New Sales Leads

Don't overlook these unexpected online opportunities for prospects.

Marketing

Five Ways to Find Leads from Facebook

On Facebook, behind every business lead is a flesh-and-blood individual

Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.

Marketing

Why Content Is Still King When It Comes to Lead Generation

The right mix attracts search engines, generates page views -- and turns browsers into buyers

Social Media

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.