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How to Increase Social Sharing to Generate More Leads

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By Ann Handley •

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Why do you e-mail articles to friends? Or "like" a link on Facebook? Or retweet a post on Twitter?

Content that triggers an emotional response is more likely to be shared, according to a recent University of Pennsylvania study of the most e-mailed New York Times articles. What's more, "surprising" stories (like one about free-range chickens hanging out on the streets of New York) were also more likely to be passed along.

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Social Media Marketing Online Marketing Lead Generation Social Media Marketing Social Sharing

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