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Five Ways to Find Leads from Facebook

This story appears in the March 2012 issue of Entrepreneur. Subscribe »

Getting Personal With B2B MarketingCan Facebook really generate leads for ? For many that try to attract and engage fans through the networking site, there is something fundamentally awkward about the attempt.

Indeed, Facebook "can be a lonely place for B2B marketers," says Joe Chernov, vice president of for Eloqua, a marketing company in Vienna, Va. "It's definitely not as natural a fit in B2B as it is for a consumer brand." B2B companies, he adds, "need to work a little harder, get a little more creative."

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