Building a Business
Business Security Is a Myth. Here’s Why Only the Paranoid Survive.
Stasis is the single greatest threat to a business. Here’s why agility, not security, should be your goal.
Mike Feazel, co-founder of Roof Maxx, is a roofing industry leader known for innovation and sustainability. A former top contractor and columnist, he's a sought-after voice on roofing trends, business growth, and plant-based solutions that extend roof life.
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More From Mike Feazel
Building a Business
How to Know When Feedback Deserves Your Attention — and When It’s Just Noise
I pay close attention to feedback, but not all criticism is constructive. Here’s how to tell the difference and ignore the noise.
Building a Business
I Started My Career With a Borrowed Ladder. Here’s How That Shaped the Way I Evaluate My Business Partners.
Here’s how my humble beginnings shaped my instincts for finding partners in business.
Building a Business
The 4 Seasons of an Entrepreneur’s Journey — and How Each One Changes Your Priorities
I'm entering the final season of my career as CEO of a national home services brand. Here’s how age and experience have shaped my priorities.
Building a Business
I Created This Scorecard to Measure Accountability at My Company. What Would Your Business Score?
Accountability needs to be more than a core value. Here’s how to make it a measurable business metric.
Building a Business
Growing a Business Means Accepting Other Perspectives. Here’s How to Do It Without Losing Your Core Values.
I scaled my company into a national dealer network. Here's how I learned to work with the range of personalities across my industry and the country.
Building a Business
3 Lessons From Mountain Biking That Helped Me Build an 8-Figure Business
As an avid mountain biker, I've learned a lot about when to push and when to rest. Here's how it helped me grow a national brand.
Building a Business
What I Learned About Tenacity From an Entrepreneur Who Had Every Reason to Quit — But Didn’t
My travels taught me that the developing world is full of entrepreneurs. Here's why most founders in North America give up too early.
Building a Business
I Spent Years in Survival Mode — That’s Why I Champion Other Entrepreneurs Now. Here’s How I Invest in Their Success.
Former roofer and Roof Maxx CEO Mike Feazel explains how he ended up in a position to provide the support for other contractors that he once wished for.
Entrepreneurship
The Simplest Way to Turn One-Time Buyers Into Repeat Customers — and It Won’t Cost You a Dime
Transparency with customers is a competitive advantage, not a risk. Here's how proactive communication improves Customer Lifetime Value.
Sales
The Hidden Cost of Chasing Quick Profits (and How to Avoid It)
Long-term brand acclaim is the key to sustainable revenue, but what about when you need income on a shorter timeline?
Entrepreneurs
Why the Best Startup Ideas Often Start with a ‘No’
Sometimes, "no solution" just means "no one has figured it out yet."
Building a Business
Most Founders Obsess Over Growth — and They’re Sacrificing the 1 Thing That Makes It Sustainable
Entrepreneurs talk too much about growth and not enough about maintenance.
Building a Business
The Secret to Scaling a Physical Service Business Without Burning Out
How physical service businesses can overcome logistical constraints and scale sustainably with smarter systems.
Marketing
AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.
AI has unexpectedly increased the cost of acquiring new leads. Here's how we've shifted our strategy to protect ourselves.
Building a Business
The Right Way to Build an Online Community Around Your Brand
Public online communities are risky for your brand. Here's an alternative that gives you the benefits of online communication while avoiding some of its biggest pitfalls.
Building a Business
When Customers Cut Back on Spending, You Have to Reframe Your Value. Here’s How.
If you want customers to choose you when money is tight, you need to make your value obvious.
Business Ideas
Why ‘Boring’ Businesses Can Be the Smartest Investments
You don't need a flashy idea to build a successful business. The most practical ones are often the most profitable.
Marketing
We’re in a Trust Recession — and Brand Ambassadors Are Your Secret Weapon for Surviving It
Learn about the value of brand ambassadorship in a world starving for human connections.
Building a Business
Think You Missed Your Window to Start a Business? Here’s Why the Most Successful Founders Are Often Late Bloomers.
Don't let your age stop you from starting a business. Your past experience might be exactly what your future venture needs.
Human Resources
AI Is Disrupting the College-to-Career Pipeline. Here’s Where Young Workers Are Placing Their Bets Now.
As white-collar opportunities shrink, young workers are betting on hands-on careers that offer real security.
Business Funding
Think You Can’t Grow Without a High-Profile Investor? Here’s How I Built an 8-Figure Business Without One.
Got rejected by investors? Your company isn't doomed. Here's why you might actually be better off.
Building a Business
You Can’t Do It All Forever. Here’s How to Know When It’s Time to Bring in Outside Help.
Here are three signs that'll tell you it's time to bring in new talent to help grow your business.
Building a Business
How We Out-Innovated Industry Giants on a Modest Budget — and How You Can Do the Same
When we couldn't outspend the biggest companies in our industry, we found another way to compete.
Building a Business
How I Built a Nationally Recognized Brand in a Niche Market By Welcoming Competition, Not Fighting It
Here's how you should view your competition when your business operates in a narrow category.
Marketing
Don’t Ignore Skeptics — Here’s How You Can Make Them Your Biggest Brand Advocates
Here's how educating skeptics and steadily building credibility helped us win over doubters and turn an unconventional product into a trusted industry solution.
Business Model
We Could’ve Franchised Our Business. Here’s Why We Didn’t — and How It Paid Off.
The dealership vs. the franchise: Which business model is better for you?
Building a Business
I’ve Earned Nearly 19,000 Glowing Reviews for My Business. Here Are the Strategies That Made It Possible.
Here's how you can leverage reviews and social proof to grow your business.
Building a Business
How to Balance the Personal and Professional When Running a Family Business
Running a family business comes with many benefits, but it presents several unique challenges as well. Here's what you need to consider.
Tech
How I’m Using AI to Grow My Business and Empower (Not Replace) My Team
Don't worry about AI replacing your talent. Here's how you can leverage it to enhance their value.
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