Mike Feazel

CEO & Co-Founder of Roof Maxx

Entrepreneur Leadership Network® Contributor

Mike Feazel, co-founder of Roof Maxx, is a roofing industry leader known for innovation and sustainability. A former top contractor and columnist, he's a sought-after voice on roofing trends, business growth, and plant-based solutions that extend roof life.

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More From Mike Feazel

Building a Business

I Started My Career With a Borrowed Ladder. Here’s How That Shaped the Way I Evaluate My Business Partners.

Here’s how my humble beginnings shaped my instincts for finding partners in business.

Building a Business

The 4 Seasons of an Entrepreneur’s Journey — and How Each One Changes Your Priorities

I'm entering the final season of my career as CEO of a national home services brand. Here’s how age and experience have shaped my priorities.

Building a Business

I Created This Scorecard to Measure Accountability at My Company. What Would Your Business Score?

Accountability needs to be more than a core value. Here’s how to make it a measurable business metric.

Building a Business

Growing a Business Means Accepting Other Perspectives. Here’s How to Do It Without Losing Your Core Values.

I scaled my company into a national dealer network. Here's how I learned to work with the range of personalities across my industry and the country.

Building a Business

3 Lessons From Mountain Biking That Helped Me Build an 8-Figure Business

As an avid mountain biker, I've learned a lot about when to push and when to rest. Here's how it helped me grow a national brand.

Building a Business

What I Learned About Tenacity From an Entrepreneur Who Had Every Reason to Quit — But Didn’t

My travels taught me that the developing world is full of entrepreneurs. Here's why most founders in North America give up too early.

Building a Business

I Spent Years in Survival Mode — That’s Why I Champion Other Entrepreneurs Now. Here’s How I Invest in Their Success.

Former roofer and Roof Maxx CEO Mike Feazel explains how he ended up in a position to provide the support for other contractors that he once wished for.

Entrepreneurship

The Simplest Way to Turn One-Time Buyers Into Repeat Customers — and It Won’t Cost You a Dime

Transparency with customers is a competitive advantage, not a risk. Here's how proactive communication improves Customer Lifetime Value.

Sales

The Hidden Cost of Chasing Quick Profits (and How to Avoid It)

Long-term brand acclaim is the key to sustainable revenue, but what about when you need income on a shorter timeline?

Entrepreneurs

Why the Best Startup Ideas Often Start with a ‘No’

Sometimes, "no solution" just means "no one has figured it out yet."

Building a Business

Most Founders Obsess Over Growth — and They’re Sacrificing the 1 Thing That Makes It Sustainable

Entrepreneurs talk too much about growth and not enough about maintenance.

Building a Business

The Secret to Scaling a Physical Service Business Without Burning Out

How physical service businesses can overcome logistical constraints and scale sustainably with smarter systems.

Marketing

AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.

AI has unexpectedly increased the cost of acquiring new leads. Here's how we've shifted our strategy to protect ourselves.

Building a Business

The Right Way to Build an Online Community Around Your Brand

Public online communities are risky for your brand. Here's an alternative that gives you the benefits of online communication while avoiding some of its biggest pitfalls.

Building a Business

When Customers Cut Back on Spending, You Have to Reframe Your Value. Here’s How.

If you want customers to choose you when money is tight, you need to make your value obvious.

Business Ideas

Why ‘Boring’ Businesses Can Be the Smartest Investments

You don't need a flashy idea to build a successful business. The most practical ones are often the most profitable.

Marketing

We’re in a Trust Recession — and Brand Ambassadors Are Your Secret Weapon for Surviving It

Learn about the value of brand ambassadorship in a world starving for human connections.

Building a Business

Think You Missed Your Window to Start a Business? Here’s Why the Most Successful Founders Are Often Late Bloomers.

Don't let your age stop you from starting a business. Your past experience might be exactly what your future venture needs.

Human Resources

AI Is Disrupting the College-to-Career Pipeline. Here’s Where Young Workers Are Placing Their Bets Now.

As white-collar opportunities shrink, young workers are betting on hands-on careers that offer real security.

Business Funding

Think You Can’t Grow Without a High-Profile Investor? Here’s How I Built an 8-Figure Business Without One.

Got rejected by investors? Your company isn't doomed. Here's why you might actually be better off.

Building a Business

You Can’t Do It All Forever. Here’s How to Know When It’s Time to Bring in Outside Help.

Here are three signs that'll tell you it's time to bring in new talent to help grow your business.

Building a Business

How We Out-Innovated Industry Giants on a Modest Budget — and How You Can Do the Same

When we couldn't outspend the biggest companies in our industry, we found another way to compete.

Building a Business

How I Built a Nationally Recognized Brand in a Niche Market By Welcoming Competition, Not Fighting It

Here's how you should view your competition when your business operates in a narrow category.

Marketing

Don’t Ignore Skeptics — Here’s How You Can Make Them Your Biggest Brand Advocates

Here's how educating skeptics and steadily building credibility helped us win over doubters and turn an unconventional product into a trusted industry solution.

Business Model

We Could’ve Franchised Our Business. Here’s Why We Didn’t — and How It Paid Off.

The dealership vs. the franchise: Which business model is better for you?

Building a Business

I’ve Earned Nearly 19,000 Glowing Reviews for My Business. Here Are the Strategies That Made It Possible.

Here's how you can leverage reviews and social proof to grow your business.

Building a Business

How to Balance the Personal and Professional When Running a Family Business

Running a family business comes with many benefits, but it presents several unique challenges as well. Here's what you need to consider.

Tech

How I’m Using AI to Grow My Business and Empower (Not Replace) My Team

Don't worry about AI replacing your talent. Here's how you can leverage it to enhance their value.

Business Ideas

The 4-Step Strategy That Helped Us Create a Fast-Growing New Niche in a Legacy Industry

Here's how you can create a profitable new category in a legacy industry that's waiting to be disrupted.

Building a Business

Want to Grow Both Your Business and Its Impact on the World? Here’s What You Need to Do.

Here's what having a nonprofit partner really means for your business.

Mike Feazel

More From Mike Feazel

I Started My Career With a Borrowed Ladder. Here’s How That Shaped the Way I Evaluate My Business Partners.

The 4 Seasons of an Entrepreneur’s Journey — and How Each One Changes Your Priorities

I Created This Scorecard to Measure Accountability at My Company. What Would Your Business Score?

Growing a Business Means Accepting Other Perspectives. Here’s How to Do It Without Losing Your Core Values.

3 Lessons From Mountain Biking That Helped Me Build an 8-Figure Business

What I Learned About Tenacity From an Entrepreneur Who Had Every Reason to Quit — But Didn’t

I Spent Years in Survival Mode — That’s Why I Champion Other Entrepreneurs Now. Here’s How I Invest in Their Success.

The Simplest Way to Turn One-Time Buyers Into Repeat Customers — and It Won’t Cost You a Dime

The Hidden Cost of Chasing Quick Profits (and How to Avoid It)

Why the Best Startup Ideas Often Start with a ‘No’

Most Founders Obsess Over Growth — and They’re Sacrificing the 1 Thing That Makes It Sustainable

The Secret to Scaling a Physical Service Business Without Burning Out

AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.

The Right Way to Build an Online Community Around Your Brand

When Customers Cut Back on Spending, You Have to Reframe Your Value. Here’s How.

Why ‘Boring’ Businesses Can Be the Smartest Investments

We’re in a Trust Recession — and Brand Ambassadors Are Your Secret Weapon for Surviving It

Think You Missed Your Window to Start a Business? Here’s Why the Most Successful Founders Are Often Late Bloomers.

AI Is Disrupting the College-to-Career Pipeline. Here’s Where Young Workers Are Placing Their Bets Now.

Think You Can’t Grow Without a High-Profile Investor? Here’s How I Built an 8-Figure Business Without One.

You Can’t Do It All Forever. Here’s How to Know When It’s Time to Bring in Outside Help.

How We Out-Innovated Industry Giants on a Modest Budget — and How You Can Do the Same

How I Built a Nationally Recognized Brand in a Niche Market By Welcoming Competition, Not Fighting It

Don’t Ignore Skeptics — Here’s How You Can Make Them Your Biggest Brand Advocates

We Could’ve Franchised Our Business. Here’s Why We Didn’t — and How It Paid Off.

I’ve Earned Nearly 19,000 Glowing Reviews for My Business. Here Are the Strategies That Made It Possible.

How to Balance the Personal and Professional When Running a Family Business

How I’m Using AI to Grow My Business and Empower (Not Replace) My Team

The 4-Step Strategy That Helped Us Create a Fast-Growing New Niche in a Legacy Industry

Want to Grow Both Your Business and Its Impact on the World? Here’s What You Need to Do.

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