Ann Handley: Page 3
Ann Handley is the Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012)
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Latest: Page 3
Stop Chasing Sales and Get Your Web Content Right
Help your customers -- and your sales -- by producing meaningful, honest content.
Build a Better Understanding of Customers, Get a Competitive Advantage
Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Answers to Your Important Content Marketing Questions
Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
What You Wanted to Know About Marketing But Forgot to Ask
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
How to Think Like Your Customer
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
3 Content Marketing Lessons From Big Brands
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
