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Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
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You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
We answer all your burning questions about infographics and give you seven resources for creating your own.
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Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
These tips will get your local business the online attention it deserves.