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How to Think Like Your Customer

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This story appears in the April 2013 issue of Entrepreneur. Subscribe »

I downloaded Vine, the new short-video creation and sharing app for the iPhone, when it had been on the market less than a week. One of my first followers was Paul McCartney--yes, that Paul McCartney.

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This thrilled me enormously. My family, however, was unimpressed. "What's Vine?" they asked. And, tragically, "Who's Paul McCartney?" (The latter from my teenage daughter.)

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