3 Content Marketing Lessons From Big Brands
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Opinions expressed by Entrepreneur contributors are their own.
Your story is always about the people who use the thing you sell, not about the thing itself. In other words, cast your customer as the hero, rather than you or your product. Tell that bigger story relentlessly and unwaveringly.
Last year Felix Baumgartner dove from the edge of space while 8 million people watched the live stream on YouTube. Some people called the 128,000-foot free fall--engineered and sponsored by Red Bull--a publicity stunt. But it was more than that: The effort was a content-marketing play to get people involved in the Red Bull story on a humongous scale.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve