Subscribe for 50% off
Subscribe

3 Content Marketing Lessons From Big Brands

By
This story appears in the March 2013 issue of Entrepreneur. Subscribe »

Your story is always about the people who use the thing you sell, not about the thing itself. In other words, cast your customer as the hero, rather than you or your product. Tell that bigger story relentlessly and unwaveringly.

Our Social Times

Last year Felix Baumgartner dove from the edge of space while 8 million people watched the live stream on . Some people called the 128,000-foot free fall--engineered and sponsored by --a publicity stunt. But it was more than that: The effort was a content- play to get people involved in the Red Bull story on a humongous scale.

Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.

Entrepreneur Editors' Picks