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5 New Strategies for the New Year Your marketing action checklist for 2016.

By Ann Handley

This story appears in the December 2015 issue of Entrepreneur. Subscribe »


We're closing in on the end of 2015, so it's a good time to reflect on the year that was and get ready to rock it in the year to come. Here's a checklist of five strategies the smartest entrepreneurs (that's you!) should be thinking about to make 2016 their most successful year ever.

1. Do less marketing.

What? This is a marketing column. But I'm talking about undertaking a more focused, strategic marketing effort, not gutting your marketing programs and budget wholesale.

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